Laura Toma

Faculty of Sociology and Social Work, University of Bucharest, Romania
From ESA – Strategies & Activities

Thesis Spotlights – Symbolic Consumption of Print Media: How Physical Newspapers Allow Romanian Readers to Do Identity Work

2020, issue 45, Laura Toma: Various studies have explored the influence of both technology and social and cultural changes on traditional newspapers, to assess the present status of print and to offer a perspective for its future. But there has been little interest in exploring the symbolic dimension of print media consumption, which refers to the relationship between self-identity and a consumer’s attraction to, and preferences for, specific media objects.

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